Case
Sorell Hotels
2024
From idea to new web platform for a Swiss boutique hotel group – one brand, many hotels.
Cases
Projects I have worked on as design lead, concept designer and UX/UI designer – from information architecture and brand to the clickable prototype. Each case shows the decisions we made and why.
- Cases
- 18
- Fragments
- 46
- Years
- 18
Industries
Work
- Websites and platforms
- Reports, editorial and infographics
- Design systems
- Clickable prototypes
- Branding and corporate design
- Campaigns and spaces
Tourism, hotels & food
Journeys and hotels you can feel online.
Case
Excellence Cruises
2025
A website that lets you feel a river cruise before you book it: from the brand core and three navigation routes to a home page in motion.
City, space & sustainability
Making data, places and behaviour visible – for cities, administration and society.
Case
BehaViewer
2025
Concept and UX for a tool that shows where people linger in public space: from the pitch for partners to the first coded prototype.
Case
Energie Stadt Zürich
2020
Concept and design for an energy portal of the City of Zurich: real concerns as the organising principle, from question to calculator to a solar installation step by step.
- 4
- agencies in the pitch, one contract
- 2021
- live at stadt-zuerich.ch/energie
Case
Digital Sufficiency
2024
A knowledge platform that shows why “enough” is good in the digital world too – with data you can see and feel.
Agriculture & cooperatives
Bringing farms, food and agribusiness closer – to consumers, members and the public.
Case
fenaco annual report
2025
The annual report of the fenaco cooperative as a website of its own each year: key figures at a glance, strategy as a graphic, stories from across the group, in German and French.
- 6
- editions online since 2020
- 2
- languages: German and French
Society & non-profits
Touching people and getting them involved.
Case
Terre des hommes
2023
New web design for the children's aid organisation Terre des hommes: making donating, getting involved and volunteering easy.
Education & science
Organising knowledge, showing paths, getting people moving.
Case
Login
2026
New information architecture for login.org: young people find their career, taster apprenticeship and apprenticeship in six career worlds.
- 10 → 3
- Main navigation items
- 6
- Career worlds instead of 3 groups
- 5k+
- Career checks, according to login.org
Case
Hochschulsport Campus Luzern
2025
Password protected
A brand that moves: identity, a platform for the brand guidelines, an online poster builder and a mobile sports programme – “Study. Meet. Move.”
Case
Drivers of Change
2024
Website for the “Drivers of Change for Global Higher Education” by ETH Zurich’s Strategic Foresight Hub: 60 drivers of change as a colourful card deck on the web.
Finance, pensions & IT
Making complex offers clear, trustworthy and easy to access.
Projects for banks, insurers, pension funds and IT service providers are confidential and not shown here. I am happy to tell you more in person, as far as I am allowed to.
Culture
Staging content that is itself designed.
Case
Museum für Gestaltung Zürich
2023
Concept and design for the new website: the exhibition poster takes centre stage.
Retail, brands & campaigns
Shops, campaigns and spaces for consumers and communities.
Archive
Earlier projects, briefly noted.
- Denner wine shopConcept and design for Denner's online wine shop: finding wine by taste and occasion, with the aroma wheel as a new way in.2017 · Concept · UX/UI design
- SamsungFrom a small Facebook group to a huge community (2012–2015).2015 · Community · Social media
- IT rockt St. Gallen“We love Businesses & Technology” – brand and website.Branding · Web design
- ORISWebsite and imagery for the Swiss watch brand.Web design · Art direction
- Universität Lausanne“Préparer demain” – identity for unil2026.ch.Campaign · Web design
- Wyss AcademyDesign for the Wyss Academy for Nature.Web design · Art direction
Fragments
Slides from the presentations of all cases.
