Case
Stars for Every Child
Fundraising campaign by Terre des hommes with the Fondation The Little Prince: every donation lights up a new star in the sky.
Landing page
One page, one goal: landing pages for campaigns, products and events that lead to the next step.
What a landing page is
A landing page has exactly one job: to move people who arrive via a campaign, an ad or a link to take action – enquire, sign up, buy, book.
A landing page tells a story that ends with a click.
Structure
A good landing page follows a clear thread: clarity at first glance, naming the problem, showing the solution, building trust and then triggering the enquiry.
Example “Stars for Every Child” for Terre des hommes: the campaign page leads from the Little Prince’s starry sky to a donation in three steps – choose a star, dedicate it, share it.
What it brings
- Focus: one message instead of many menu items
- Impact: more enquiries and sign-ups from the same campaign
- Speed: quickly designed, quickly online
- Measurability: see clearly what works
- Recognition: campaign and page speak the same language
How I work
- Goal: what should happen, and how do we measure it?
- Message: core statement, arguments and copy
- Design: key visual, page structure and call to action
- Build: responsive, fast, with a form or booking
- Optimise: analyse, test, improve
What you get
- Message, page structure and copy
- Key visual and design, desktop and mobile
- Built with form or booking
- Measurement set up
- Duration
- 2 to 3 weeks
- Production
- Myself, integration with existing systems together with your IT
Elements I work with
- Message
- Page structure
- Copy
- Key visual
- Call to action
- Form
- Animation
- Tracking
and more
Examples
- Cases on this page
- 2
- Fragments
- 2
Case
Digital Sufficiency
A knowledge platform that shows why “enough” is good in the digital world too – with data you can see and feel.
Fragments
2Slides from presentations of these projects
Tell me about your campaign: what should people do after their visit?