Stars for Every Child Fundraising campaign by Terre des hommes with the Fondation The Little Prince: every donation lights up a new star in the sky.
Together with the Swiss Fondation The Little Prince, Terre des hommes launched a fundraising campaign. The website was to capture the world of the Little Prince and turn the act of donating into a small experience: “Stars for Every Child” – every donation is a star that shines for a child.
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From the starry sky with the Little Prince, a click on “Explore” leads to the Earth and on to projects on the ground. The campaign was designed for desktop and mobile, in English and French, in two variants.
A star in three steps
Donating
Pick a star – CHF 45, 75, 150 or any amount. Dedicate it with a personal message. Then “Your star is now shining” – and share it.
Every new star is visible
Progress
A bar shows how many of the 1,000 stars are already shining. Before the launch, a waiting page said “The campaign is launching soon”, with sign-up for the launch.