Services
  • Branding
  • Concept
  • UX/UI design
  • Visual design
  • Design system
Year
2023

Frankencoin Brand, design system and dApp for the Swiss franc stablecoin: a Swiss cross made of pixels, calm natural tones and clear numbers.

Frankencoin is a decentralised stablecoin pegged to the Swiss franc. For the decentralised app (dApp), I developed the concept, the design and the brand's basic elements.

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Two rounds of design moods led to the final direction: reduced, light, with clear numbers.

Pixel density first, then form

Origin

It started with an AI sketch: a coin with a Swiss cross. I pixelated it step by step, coarser each time, until the cross and the rim were only just legible, then rebuilt the coin on a grid of 24 × 23 pixels. Over five rounds, the wordmark and the lockup followed; the second round was chosen.

A Swiss cross made of pixels

Brand

The icon places a Swiss cross inside a coin, built from individual pixels: the franc and digital money in one sign. The wordmark combines Helvetica Medium with Neue Pixel Grotesk. Black and Tundora for text and controls, calm natural tones and Helvetica for everything, digital and print.

The Frankencoin coin with the Swiss cross builds up pixel by pixel, spins and moves next to the FRANKENCOIN wordmark as an icon

One task per view

dApp

Pool, swap, mint and earn: buying reserve pool shares, swapping Frankencoin, borrowing against collateral. Each view puts one task at the centre, next to the numbers that matter for the decision. Plus states such as “wallet not connected” or “wrong network” and the mobile navigation.

The Frankencoin coin with the Swiss cross builds up pixel by pixel, spins and moves next to the FRANKENCOIN wordmark as an icon

A starter kit for development

Design system

Buttons, chips, tabs, input fields, modals and a custom icon set, each with its states. This let development build the dApp from the same building blocks as the design.

The Frankencoin coin with the Swiss cross builds up pixel by pixel, spins and moves next to the FRANKENCOIN wordmark as an icon