Website audit

What an audit is

A website audit is a structured analysis of your existing website. I look at it through your audience’s eyes and review structure, content, design and technology – with the aim of finding the most important levers.

Often you don’t need a new website, just the right changes to the existing one.

Outcome

The result isn’t a thick report but a clear, prioritised list: what is urgent, what delivers a lot for little effort, and what belongs in a later relaunch.

Example Login: more than 35 professions in just three groups were confusing for teenagers. The analysis led to a new sitemap from the perspective of a 14-year-old.

Add-on: visibility in AI answers

More and more people ask ChatGPT, Claude or Perplexity instead of Google: “Who does surveying in Thurgau?”, “Which printer on Lake Constance produces annual reports?” Whether your company appears in the answer depends on what your website says and how it says it.

The add-on checks how the common AI assistants describe your industry and your company, with which sources, and what is missing on the website for you to be mentioned: explanatory pages for services, references with location and result, answers to frequent questions, structured information about company and locations. Result: a prioritised list of ten to fifteen concrete changes.

What it brings

• Clarity: know where your website stands today
• Priorities: the most effective measures first
• Cost control: targeted improvements instead of starting over
• Basis for decisions: facts for the team and management
• Accessibility: spot barriers for everyone

How I work

1. Goals: what should the website achieve, and for whom?
2. Analysis: structure, content, design, mobile, accessibility, technology
3. Findings: concrete examples with screenshots
4. Recommendations: prioritised measures with effort estimates
5. Review: go through the results together and plan next steps