Julia Hertrich
info@juliahertrich.comWrite
DeEn
Services
  • Concept
  • Information architecture
  • UX/UI design
  • Visual design
Year
2019

Landwirtschaft.ch Concept and design for the new presence of Swiss farmers: “More fans for Swiss farmers”.

Landwirtschaft.ch was to be repositioned: away from an information site, towards a presence that gets people excited about Swiss agriculture.

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The audience is young, urban and at home in visual media – exactly where the work of Swiss farmers should become visible. Visitors turn into fans: they dive in, take part and learn what lies behind their food. Two approaches were developed for this vision.

Image sequence from the “Mittendrin” approach – sheep on the alp, hands in grapes, cows, a combine harvester, a farming family, strawberries – followed by a tilted wall of designs from both approaches with the titles “Mittendrin” and “Hereinspaziert”

Arrive and you are already in the barn

Mittendrin

Large close-ups put you right into farm life – on the tractor, with the animals, among the strawberries. A playful navigation leads through farmers, animals, farms, products and events; interactive portraits such as “Meet the milk queen” and a yearly cycle show the seasons.

Image sequence from the “Mittendrin” approach – sheep on the alp, hands in grapes, cows, a combine harvester, a farming family, strawberries – followed by a tilted wall of designs from both approaches with the titles “Mittendrin” and “Hereinspaziert”

A farm visit, told from the outside

Hereinspaziert

Wide landscapes, plenty of white space and a touch of boutique hotel: the second approach invites you to visit – from “Out to the countryside” and “Mornings on the farm” to “What's for lunch”, knowledge, statistics and events.

Image sequence from the “Mittendrin” approach – sheep on the alp, hands in grapes, cows, a combine harvester, a farming family, strawberries – followed by a tilted wall of designs from both approaches with the titles “Mittendrin” and “Hereinspaziert”